Sunday 11 August 2013

Choosing A Wrought Iron Sword

Courage and skill being often of little use without a good weapon, I think it necessary, before I lay down rules for using it, to show how to choose a good blade, and how it ought to be mounted.

The length of the blade ought to be proportional to the stature of the person who is to use it: the longest sword, from point to pommel, should reach perpendicularly from the ground to the navel, and the shortest, to the waste; being large in proportion to its length, and not extremely large, nor very small, as some people wear them; the over large blades being unwieldy, unless very hollow, which makes them weak, and the narrow ones being not sufficient to cover the body enough.

How To Choose Your Perfect Blade

in order to choose a good blade, three things are to be observed: first, that the blade have no flaw in it, especially across, it being more dangerous so than length-way. secondly, that it be well tempered, which you'll know by bending it against a wall or other place; if it bend only towards the point, 'tis faulty, but if it bend in a semicircular manner, and the blade spring back to its straightness, 'tis a good sign; if it remains bent it is a fault, though not so great as if it did not bend at all; for a blade that bends being of a soft temper, seldom breaks; but a stiff one being hard tempered is easily broke. the third observation is to be made by breaking the point, and if the part broken be of a grey color, the steel is good; if it be white it’s not: or you may strike the blade with a key or other piece of iron, and if he gives a clear sound, there is no hidden fault in it. in bending a blade you must not force it, what i have said being sufficient to know it by, and besides by forcing it, it may be so weakened in some part as to break when it
comes to be used.

It would not be amiss for a man to see his sword mounted, because the cutlers, to save themselves the trouble of filing the inside of the hilts and pommel, to make the holes wider, often file the tongue of the blade too much, and fill up the vacancies with bits of wood, by which means the sword is not firm in the hand, and the tongue being thin and weak, is apt to break in parrying or on a dry beat, as has been unhappily experienced. care should also be taken that the end of the tongue be well riveted to the extremity of the pommel, lest the grip should fly off, which would be of very dangerous consequence.

Different Types of Basketball Violations

Violations can be committed both by the offense and the defense. Here are those:

Violations committed by the offense:

Traveling or walk violation - is committed when the ball handler takes too many steps without dribbling the ball. This usually occurs after rebounding, after receiving the ball from the pass, and when making a move to drive towards the basket.

Backcourt violation or over-and-back - is committed when the player holding the ball crosses over the mid court line then returns at the back court. This also happens when the player from the front court passes the ball to his teammate in the backcourt.

Double dribble - is a violation involving the ball handler. This violation is committed when the player dribbles with both hands or if the player dribbles, holds the ball, and starts dribbling again.

Offensive foul - is committed when the ball handler attacks to the basket and deliberately hits the defending player with an established stance.

Offensive goal tending - is called when the player attempts to interfere with the ball while it is on the rim or on the way down to the basket. If this happens, the basket won't count.

Five-second inbound violation - happens if the inbounder isn't able to pass the ball to his teammate after 5 seconds.

Three-second violation - is called when the offensive player stays inside the paint for 3 seconds.

Ten-second backcourt violation - is committed if the offensive team isn't able to cross the ball to the mid-court within 10 seconds.

 Violations committed by the defense:

Foul - is called against the defensive player if he makes an illegal contact with the ball handler. A foul can also be called even if the player involved is away from the ball. A foul can be caused of blocking, holding, pushing, charging, and tripping.

Intentional foul - is an intentional foul used to stop the clock or to send the opposing player to the free throw line.

Goaltending - is a violation where the defending player interferes with the ball on its way down to the basket or while it is on the rim regardless if it is going to go in or not. The ball counts if goaltending is called.

Illegal defense - is also called 3-second defensive violation. It is used to keep the defensive team from using the zone defense.


Saturday 10 August 2013

Different Types of Archery Competitions

Copyright 2006 Rob Daniels

The sport, of archery is considered one of the oldest traditions. The earliest people known to have used the bow and arrow were the ancient Egyptians, who adopted the weapon at least 5000 years ago. The Egyptians used bows and arrows for hunting and warfare. Ancient Egyptian arrows, have been recovered in large numbers.

The sport, of archery is considered one of the oldest traditions. The earliest people known to have used the bow and arrow were the ancient Egyptians, who adopted the weapon at least 5000 years ago. The Egyptians used bows and arrows for hunting and warfare. Ancient Egyptian arrows, have been recovered in large numbers.

In archery, the athlete use a bow to shoot arrows at a circular target. There are different kinds of competitive archery that are thriving as sports.

Field archery

Field archery includes an open-field target range, where archers shoot different arrows at different targets or different distances around a course. Archers shoot 3 arrows at each target, score and move on to the next until the trail is completed. The archers score their arrows depending on accuracy. The targets are scored based on the highest scoring area that the arrow touches, so the thickness helps.

Speed Archery

This is a variation on target archery, but the aim is to shoot arrows both quickly and accurately. The competition is won by the archer who shoots the greatest number of arrows shot into a target in one minute. The distances shot are shorter than for target archery, and are normally between 10 and 60 metres.

Flight Archery

Flight archery can be done individually or with all the group members firing at the same time. People have done it since the invention of the bow and arrow. Archers shoot a number of arrows and then search for the one which has been shot the farthest, marking it with an identifiable marker. Archers shoot a number of arrows and then search for the one which has been shot the farthest, marking it with an identifiable marker. The current world record for an arrow shot with a standard recurve target bow is 543 metres.

As technology has advanced, archers use modern day conveniences to improve their scores. Archers in modern archery competitions usually use a release aid to hold the string steady. This causes close to the same amount of tension to be used on every shot, so the arrow flight is the same. In addition, archers will often use gummy wax. The gummy wax helped to hold the arrow in place, and it lubricated the trough, giving the shot a smooth glide.

Heat It Up: 5 Bowling Warm Up Tips

In every sports or any activity that entails strenuous work, it is important to start with some warm up exercises first. This is to avoid any possible injury, which results from muscles that were not yet toned and conditioned before the activity.

In fact, most health experts say that doing warm up exercises increases the capacity of the person to withstand the activity or the game.

It has been clinically proven that warm up exercises can actually boost an individual's working ability and can lessen, if not eliminate, the chances of injury. It is necessary for every bowler to do some warm up exercises since playing the game could put more strain on the player than anticipated.

Here is a list of some warm up tips that every bowler should learn in order to play the game well - minus the injury:

1. Stretching

When doing stretching exercises that involve the neck and shoulder, it is best to hold each stretch for about eight counts to get utmost results. This will give the muscles enough time to condition.

2. Sweat it out!

It is important to start sweating when doing some bowling warm up exercises. The purpose of the warm up exercises is to raise an individual's body temperature, at least by 1 or 2 levels.

The point here is that when your body has been warmed up, it will no longer release more heat when it is already doing in very strenuous activity during the game.

3. Stretch those arms

The player's flexers and extenders should be properly warmed up before playing the game. This will enable the player's arms to be properly toned so that it can handle the weight and strain of the ball.

4. Breathe out

During warm up exercises, it is important to do some deep breathing. It is best to hold your breath for about 6 counts in between deep breaths in order to condition the lungs. This will enable the person not to tire so easily.

5. Warm up before stretching

Even if stretching is part of a bowler's warm up routine, it is still important to do some warm up exercises before stretching those muscles. Keep in mind that stretching should never be painful.

These are just some of the few tips that every bowler must bear in mind when doing warm up exercises that will ensure safe and comfortable play throughout the game.


Easy Guitar Songs

Playing guitar is just about one of the most enjoyable things you can do. Ask any guitar player and they will tell you that. The trouble is, when you are first starting out, the learning curve can be pretty steep, which makes it pretty tough to reach the enjoyment stage. It's hard to enjoy something when your fingers are sore and you don't really know how to play anything! For this reason, you'll find a few easy guitar songs below. Enjoy!

Please bear in mind that there isn't the space or the scope to give you an in depth explanation of rhythms and strumming here, so the best thing to do is to play along with the record until you have at least a basic idea of how it should sound.

Song 1- House Of The Rising Sun, by the Animals
A great song, tremendously well known and very popular. You?ll find that simply knowing this song will cause some people to give you great acclaim as a guitar player, which can be pretty odd when you are just starting out!
Chords: Am, C, D, F, Am, E, Am

Song 2- Freebird by Lynrd Skynrd
This tune is an all time great, and guaranteed to cause legions of beer drinking men all over the world to lock arms and hoist their lighter?s in the air! Obviously the guitar solo at the end takes some time to master, but if you forget about that and just go with the chords you can build up a pretty convincing version of this classic song.
Main Verse Chords- G, D/F#, Em, F, C, D
Chorus- F, C, D
Fast Part at the end- G5, A#5, C5, (cycle all 3 over and over)

Song 3- Knockin On Heaven's Door, Bob Dylan/Guns n Roses
One of the easiest songs to learn and get sounding really good. Just one thing to note, if you want to play along with the Guns? version, note that they tune their guitars down a half step, so the chords you play will need to be one step flat to sound the same as their recording.
Chords: G, D, Am7

Song 4- For What It's Worth, Buffalo Springfield.
Ever wonder what Neil Young did before he was old and grizzled? He was in bands like this. This song is possible the easiest song to learn for a beginning guitar player, as it's just the same two chords cycled over and over. Songs like this prove that you don't have to be Steve Vai or someone like that to write and play good music.
Chords: E, A, E, A etc etc

Song 5- Sympathy For Devil, The Rolling Stones
An excellent song, and one that many people are surprised to find is so simple to play.
It sounds excellent whether played on a beat up acoustic or on an electric, so go to town!
Chords: E, D, A, E over and over
Chorus- B, E, B, E over and over

Learning simple guitar songs like this is a great way to build up your confidence and experience with the instrument. Once you get these songs down, you'll be ready to go on and tackle more and more difficult songs each time!

Gas Grills For Summer BBQ Fun

The weather is warming up and many folks are taking advantage of it by spending more time outdoors and inviting their friends and family to share in fun summer activities.

If you want to do the same, but find your outdoor space lacking when it comes to being equipped for entertainment purposes, one of the best investments you could make is buying a gas grill.

Not only will a new gas grill give the appearance that you are the outdoor entertainment king or queen, a gas grill will bring you a great deal of enjoyment, not to mention great steaks, burgers, dogs, chicken… I think you get the picture.

And gas grills are so much more fun than their charcoal pit counterparts. Just imagine the ease and simplicity of turning a control to start your grill. No more messing with charcoal and waiting endlessly until it is hot enough to grill. With gas you can begin grilling almost immediately after the inspiration has struck you.

Gas grills are also very affordable. Some of the most popular models are priced under $500. These grills are usually made out of cast aluminum and offer features such as side burners and rotisseries.

The next pricing level for gas grills starts at more than $500 and can be as high as $1,500. These grills offer more style, versatility and durability. Gas grills in this price range are normally made out of stainless steel and produce better heat than their less expensive counterparts. These grills also can be equipped with cooking lights, rotisseries and multiple cooking surfaces.

If you want a professional grill, be prepared to spend a few thousand dollars. On the other hand, be prepared to embrace the grilling experience of your life. These grills are unbeatable when it comes to style, durability and features.

Many professional gas grills come equipped with multiple cooking surfaces, smoking trays, storage space, and refrigerators, and these grills are made completely with stainless steel down to the very last bolt. Additionally, professional gas grills offer you many cooking options such as natural gas, butane gas, infrared and charcoal, and all of these features can be used at the same time.

So if you are looking for the perfect centerpiece for your summer outdoor entertainment spot, maybe a gas grill is just what you need. A small investment now could bring you decades of outdoor grilling, entertainment and enjoyment. And your family will love you for it.


Fan Gear For Sports Fans

Sports have always been a great attraction for people. In any part of the world there are numerous sports fans, and any kind of sport has its own enthusiastic crowd, ready to die for their favorite team or player.

Fan gear is an integral part of any kind of sport. It’s something no sports fan can do without, a way of expressing yourself and showing your “team spirit”. Fans are ready to spend all their money on a desirable fan gear item – be it a hat with the favorite baseball team logo or an autographed photo of a sports celebrity.

Logo gear is a sure way to let the world know what team you support. T-shirts, jerseys, hats, accessories – every logo gear item is a certain statement. Even if you are not an ardent type of a fan painting face in your team colors or getting crazy tattoos done, you will definitely like a nicely designed watch or an elegant small locket with your favorite team logo on it. You don’t have to become a walking billboard to prove you are a diehard fan. In fact, fan and logo gear doesn’t mean aggressive, loud clothing as some people think of it. It can be very stylish and in good taste. Actually, you don’t have to be in for sports or a sports fan to wear such clothes and accessories. We all have a few sports wear pieces in the wardrobe, and a cool team or brand logo just adds to the design.

Different kids of memorabilia and exclusive autographed items are truly priceless for sports fans. That makes a brilliant gift idea for your sibling or friend who is into sports.

If he or she is a tennis fan, give him/her a nice tennis ball display case or a photo of his/her idol with autograph – and watch the happy smile. NBA fan will go ecstatic having got an original jersey or a stylish basketball ballbag as a gift. The number of choices is almost unlimited.

Whether you are choosing gear for yourself or somebody else, keep in mind a few things. It’s better to go for a professional licensed item even if it’s a bit on costly side, than getting a cheap fake and regret afterwards. The reason is obvious – always invest your money in quality to enjoy it for a long time. If you want to save, save on discounts rather than quality. Hunt for fan gear promotions and special offers online, compare the prices and additional expenses (e.g. shipping rates) and decide which is the best bargain for you. And don’t miss sports and fan gear coupons, offered by online stores – they will help you get cool fan gear at affordable price.


Choosing Between Party Invitations

Last year around Christmas I had a stressful time making decisions. It seemed like each day when I went outside to collect my mail I received more party invitations requesting the presence of my family at holiday events. At first I found it flattering that my family and I were being thought about by our friends and family and that they all desired our company during the holiday season. It wasn't long, however, before the flattery turned into frustration as the party invitations kept arriving and as our calendar began to fill up with event after event.

It got to the point where our family had to sit down with the party invitations and do something very important: choose. There was no way that we could accept all of the party invitations and remain sane through the month of December. We had to begin declining party invitations and narrowing our schedule down to include only the events we really wished to attend. It might sound simple, but when you sit down to choose between attending your grandmother's yearly holiday brunch or your best friend's annual reunion party for all of your college friends, choosing is not so easy.

Our family quickly came up with a way to sift through the small mountain of party invitations and choose the ones we wished to attend. The first and most important way that we narrowed our list was by thinking about the relationships we had with the people throwing each party. We made the decision to separate the party invitations we had received into piles based on our closeness to the hosts of the parties. This made it easy to see where we could decline a few party invitations simply by choosing close family and friends over people we didn't know so well. A party hosted by a parent or sibling took precedence over party invitations we received from a co-worker or former neighbor.

We also decided to narrow down party invitations by only allowing ourselves to schedule a certain number of events each week. We limited our family to accepting party invitations to one party during each week and one party each weekend during the entire month. This way we were not so busy with parties that we were unable to continue doing other important things.

If you find yourself receiving too many party invitaions this holiday season, or at any point throughout the year, look for ways to narrow it down and only accept party invitations to events being held by people you love the most.

Follow These Wakeboarding Tips For An Easy Ride

So you have already experienced this relatively new sports craze?  The following are some wakeboarding tips to make your riding a whole lot easier.  Keep them in mind and you won't get a hard time as a newbie wakeboard rider.

· Make sure that you are comfortable with whatever foot you placed forward.  Sometimes, just switching feet is all that is needed to easily learn to wakeboard.

· Put your arms on each side of your front knee.  Your weight should be about 60% forward on the board.  Keep in mind to place more than half of your weight on the front foot when getting up.  Shift your weight to the back foot only after you have successfully gotten up.

· Squat down as much as you can to easily swing to an upright position when close to the board. 

· Keep the board on its side while in the water.  Relax and let the boat cause the board to swing around into the forward position.  Do not attempt to stop the board from swinging around either.  Just go with the flow.

· Don’t get too fast.  Someone said "give him full throttle until he’s up"; this is one biggest problem that people (especially large people) have when getting up.  Don’t go too fast.  If you have a problem in getting up, try going slower.

· Go for a short rope, attached to a ski pylon if possible.  It helps.  After you’re up, it’s just as hard to stay up, as it was to get out of the water (at least for the first couple of rides).  The short rope will cut down on the amount of slack.  Use about 45-50’ rope.

· Once you get used to staying up on the board and getting out of the water, you will probably want to adjust your speed to somewhere between 14-19 mph depending on what type of tricks you’re attempting.  You will also have to adjust your rope length to get the best-formed portion of the wake.

Drivers

· Gradually increase your speed.  It’s so hard for a beginner to keep his balance on this new "slippery" feeling board.  Any sudden movements are going to contribute to the newbie losing balance.  It’s good to drag them a little and let them get the feel of the resistance before starting, but even when you hit it, be sure it’s very gradual and smooth.

· Stay slow.  After the newbie gets up, keep the speed under 16 mph.  This requires a good driver who knows his boat well enough to get it planed without going over 16 mph.  Don’t rely on the speedometer.  A common speedometer often has false readings until the boat is planed out.  Just get a feel for keeping the boat slow.

In addition to the above tips, always read and listen to what the expert riders have to say about the sport.  They can give you much wider insights about basic riding, executing tricks and more.


Friday 9 August 2013

Download Movies for Free

With http://movies.download-now.us/, all you have to do in order to download all your favorite movies without coughing up money is to browse the large choice of movies provided by this website. Afterwards, go and pick the movie you like. Then, download it, put it on a DVD (optional,) and finally watch it! It’s that simple. The best part is - all of these movies are free.

Through http://movies.download-now.us, everyone is able to get the best new releases such as “Ghost Rider”, “Déjà Vu”, “American Gangster”, “Saw IV”, and any other movie that has come out recently. Users are also able to download older movies like “Gone with the Wind”, “Dirty Dancing”, “Breakfast at Tiffany’s”, and “Casablanca” among others.

Most of these movies come with HD transfers. The best part about it is that this service does not require any sort of uploading. The only thing required are downloads, and there are no limits. In as less than 20 minutes, you could be watching your favorite movies. This service also provides a guide of how to put movies onto a DVD so you can watch them on a regular TV.

In line with this, downloading movies from various online sources is one of the easiest things you’ll ever do. With the use of the Internet on the rise, it seems like everyone spends a little bit of their time on the Web. Most of us these days use the Internet to download music, check up on the latest news, play online games, look for the latest fashion trends, and read about our favorite celebrities. With all of these things to do online, many people don’t think about downloading movies for free!

That’s right - you can stop relying on the same movies that are on TNT and USA every single weekend. You can also stop wasting your money on PPV movies and renting movies from your local movie store. Cancel your memberships and get on the track to downloading your favorite movies for free.

With websites such as http://movies.download-now.us/, everyone can download the best movies for free. With this website, people are now able to download full-length Hollywood movies - all for free. There are never any tricks, scams, gimmicks, or restrictions. Any movie you want to watch, you are sure to be able to download it right from your computer - all for free.

The website also provides its users with a useful guide to downloading music. People are now able to take advantage of a large network of movies. Only recently have more and more people been able to download movies for free. The option has always been around, but it seems that only a few selected people, usually Internet power-users, knew about these networks. According to studies, 99% of people don’t even know about these movie networks!


Monday 5 August 2013

Everyone Loves Athletics

There is no better way to spend an afternoon than by taking on a few friends in a game of pickup basketball or by shooting a round of golf. Who doesn't love to have time to play a game of pool or to go for a jog? No matter if the sport is being played for fun or for something a little more serious, most people love athletics. There is something about athletics that gets people excited, brings them together for a common cause, and keeps them healthier all at the same time.

Maybe people enjoy athletics so much because there are tons of role models to look to in any sport. An aspiring tennis player can look to collegiate or professional tennis players and be inspired to keep working on their serve. A little boy who loves all kinds of athletics can find a hero in any sport he enjoys. We love athletics because our culture loves and fames athletes. We love to watch athletics live or even on television any chance we get because we just cannot get enough of it.

Few things can bring more excitement to a room full of men than exciting athletics. Many men even love to bet against each other on the outcomes of big games in many sports. Even if they do not have the excitement of playing athletics themselves, people surely get a high off of watching others do athletics well. And that is a great thing about athletics: you do not have to be good at them to enjoy them. Anyone can get just as much enjoyment out of athletics.

There are some people, however, for whom watching athletics on television or even live is not enough. Their love for certain sports pulls them, requires them even, to participate in athletics themselves. They must exert physical and mental energy and try to conquer a sport on their own. They get no bigger thrill than to find success in a local basketball league or in a raquetball competition. Sure, winning is great, but playing and competing is enough for many.

Those who choose to take their love of the game beyond the television set to a local gym or an outdoor court are doing themselves a favor. While enjoying the athletics they love, these people are actually staying in shape and doing great things for their personal health. And perhaps that is the best part about athletics: you can love them, participate in them, and care about the health of your body all at once. If only everyone could love athletics enough to pick up a sport or two themselves.


Sunday 4 August 2013

Football Gear

Football is a rough and tumble sport that requires a lot of protective equipment. Even the staff wears football gear, although it isn't necessarily protective equipment.

Football staff is the coaching team. This group of individuals wears specialized football gear to help them communicated with the other coaches. That is why so many coaches wear headsets. The main coach also carries a playbook or something to write down the plays. The playbook is an essential piece of football gear, as coaches need to adapt to every scene and situation. During practice, coaches use whistles to begin and end drills and plays. Football staff usually wears shirts or uniforms to make them easily distinguished.

The players' football gear is much more involved. Their personal equipment consists of many different things, beginning with uniform pants and shirt. Players are provided with helmets to provide essential head protection. Under the uniform, each player is layered in protective padding. Shoulder and kneepads are just two areas that need to be protected by football gear during a game. Unless it is a small high school or community team, the players will usually be supplied with cleats. If the team does not supply cleats, the individual players will have to purchase them.

Training equipment is another area of football gear that must be worn. Both offense and defense players wear practicing equipment as they perform their drills. The entire team uses dummies to practice tackles, and pads to practice pushes.

Football coaches make up their own patterns of drills; the necessary football gear is determined by which drills will be performed.  Most coaches, whether high school, college, or pro, will require their players to build strength by lifting weights. In addition to building muscle mass, weight training helps the players become more disciplined.

A fully equipped gym is usually supplied to schools to help students and players stay fit and get in shape for the next season. All students in the school typically share these gyms, but some have special gym rooms used exclusively by football players. These gym rooms are located near the football locker room or in the field house.

Football gear is essential equipment for all athletes of every skill level. It protects the players from injury, and helps them to develop their skills and become better, more disciplined athletes.


Saturday 3 August 2013

Everyone Needs To Party

No matter what your age or what your life looks like, you must take time to party. That's right - party! Everyone needs a break from the rut of everyday life but not everyone has the time or money to afford taking an exotic vacation. Taking time to host or attend an energizing party can be as easy and inexpensive as you make it.

The first step for busy people is to make time in your schedule to relax and celebrate. You will never find rest and refreshment apart from your busy life if you do not make it happen intentionally. Chances are strong that your life will not get any less chaotic or busy in the weeks and months to come. You may have been going at such a rushed pace for so long that you do not even recognize your need for something like a party. Ask yourself when is the last time that you have really enjoyed a few hours with the people that mean the most to you. If it has been a while then you especially need to get planning.

Taking time off to party can be as simple as meeting a few friends for a coffee or dinner after work. Just be sure that the conversation during this time doesn't revolve around the craziness of home or work. Another simple way to take time to party is to get outside with a friend and enjoy the beauty that we so often miss in our busyness. Bring a thermos of tea and a few snacks and you have yourself a little party.

If you really want to go all out in planning a party feel free because the options are endless. Choose a day and a time and create a list of guests to invite to your party. You can make a party intimate with just a few close friends or large enough to include everyone you know. It is up to you. The important thing to remember is that this should feel like a party to you, too, so don't get so busy and stressed in planning that it doesn't feel like a party at all.

In planning activities for your party be sure to plan only what will be restful, fun and energizing for your guests. Everyone will love to spend an afternoon that allows them to laugh and forget about the stresses of life for a little while.

I hope by now you are convinced that your life could use a little time to party and so could the lives of the people you love. Whether you decide to do something simple like invite a friend to dinner or whether you host the largest party of the season remember to have fun because that is what a party is all about.


Thursday 1 August 2013

Daytona 500 Fragarance - The Scent Of Racing Sports News

The Daytona 500, which is commonly referred to as the Super Bowl of NASCAR, is held each year in February.  Drawing hundreds of thousands of fans each year, with even more watching at home on television, the Daytona 500 is racing’s most anticipated event.  The sports news media agrees with large press attendance and pre-event weekend coverage.  It serves as the season opener for the new racing season, but now it serves as so much more.  While sports news continuously surrounds the annual Daytona 500, it is now focused on a new men’s fragrance of the same name.

Elizabeth Arden, which is the #2 American perfume creator, will begin offering the “Daytona 500" men’s fragrance beginning in April 2006.  In addition to being found at participating retailers, the Daytona 500 fragrance is expected to be readily available online.  Elizabeth Arden believes that the scent “embodies the confidence, power and intensity of the men daring enough to race in the ultimate adrenaline rush.”  And what a rush it is.  The Daytona 500 is arguably the most exciting race of the year and is widely published in sports news publications, as well as sports news programs.

Jeff Gordon, four-time Cup champion and defending Daytona 500 victor, already promotes another product in the Elizabeth Arden fragrance line.  Halston, which is also a men’s fragrance, is promoted by Jeff Gordon, who serves as product spokesman.  When Gordon signed on as a representative in February 2005, Elizabeth Arden claimed that their sales increased by 30-40% from previous sales.  It is this relationship that creates the preexisting association between Elizabeth Arden and NASCAR.       

With the release of the Daytona 500" fragrance, sports news will once again be swirling around the sport.  But, by April, with the Daytona 500 competition long since past, the new Daytona 500 sports news will come in the form of a men’s fragrance.  With this being the first racing-related fragrance, it is only fitting that it would be named after the first regular NASCAR sanctioned event.  During it’s earliest days, racing at the beach in Daytona quickly became the base for which the sanctioning body of NASCAR was born.     

Sports news is found everywhere from the internet to the television and printed publication.  If it happens in NASCAR and the Daytona 500, it is sure to be covered.  At the same time, any product that references both is sure to be a sports news magnet.